Lately many industries are leaning towards online applications being a liaison between company and consumer. Commercial real estate is falling behind other industries in the technological fields because there is such a small link between real estate and technology especially in regards to commercial office leasing.
Commercial real estate is tied so closely to much of our fundamental behaviors such as where we live, shop, work and conduct business. However, finding a platform that works for both the seasoned brokers and younger office managers or entrepreneurs is a task that seems to be a bit of a mystery.
3 Essential Online Tools for Office Leasing
1. Promote Your Listings on Loopnet
There are many sites that allow for leasing agents to see all of their listings in one manageable format. Loopnet is the largest commercial real estate listing service online. With it you are able to search commercial properties for sale or lease, view comparable commercial real estate spaces, research market trends, and promote your commercial listings as a broker.
2. Integrating Paperless Options with DocuSign
Renting a property is time intensive for both the seller and potential tenant. When looking for your new office space the last thing you want is to have to go back and forth to your office or customers’ place of business in order to get signatures on paperwork. DocuSign allows you to securely send, sign, and sort documents from a multitude of electronic devices. Integrating digital signatures will cut time out of deals.
3. Increase Social Media Engagement using Buffer
Let’s face it, everyone is on social media. With Buffer you can cast a wide net to become active on the most important social media channels for your audience. Buffer allows integration with Facebook, Twitter, Google+, and LinkedIn which cuts time spent on creating social media posts.
As a convenient bonus content on buffer can be scheduled for updating according to user preferences and detailed analytics are provided to show which social media campaigns are working well and which are not.
While the boom of technology can no longer be denied the best thing to do is to learn how to effectively implement these technological advances to benefit both prospective tenants and broker which in turn will save time when promoting your office space for lease.